Main Logo

The logo exploration for FISHTALENT focused on integrating the initials F and T, as per the client’s requirement. Some designs merged them into a single form, while others kept them distinct. Variations included graphical symbols, square/circle balance frames, and linear and bold stroke approaches. However, heavier designs and symbol-based options were excluded due to scalability concerns. Final refinements were done in Adobe Illustrator for further exploration and application.

Design Brief

I began with the initial design brief and later had a discussion about the current design, its theme, and the necessary changes for the new logo. The focus was on establishing a strong core idea to shape the brand's visual language.

After a detailed briefing and discussion, a clear direction for the identity was decided. To execute the brand identity, I started with rough sketches, mind mapping, and identifying key points from the brief. The concept emerged through this process, emphasizing the integration of F & T as a brand mark alongside the logotype.

Since this was a rebranding project, the goal was to refine the existing logo while making it relevant to the current design landscape and audience.

Rough Sketches

Typography

Colour

Mascot

Campaign

Merchandise