Hair Drama Co. X Swarovski

Project Overview

Hairdramaco is collaborating with Swarovski to launch a special collection that embodies luxury, elegance, and sophistication. The packaging design should reflect the premium nature of both brands while ensuring functionality and a memorable unboxing experience.

Target Audience:
This premium product is designed for the upper middle class, targeting individuals aged 25-60. While the primary audience is female, the packaging and design will also appeal to males, making it an ideal choice for gifting. The aesthetic should resonate with consumers who appreciate luxury, elegance, and exclusivity.

Original Packaging for the brands

Hair Drama Co. Packaging

Swarovski Packaging

Concept

The idea is to design the packaging by splitting the box into two halves, allowing it to retain the essence of the original brand. The design will be kept minimal yet elegant, ensuring that each half distinctly represents Hairdramaco and Swarovski while maintaining a cohesive and luxurious aesthetic.

Die Outline

Final Packaging Hair Drama Co. X Swarovski

Hair Drama Co.

DIY Gift Box

Project Brief

Create a fun, engaging, and visually appealing DIY box for kids, including hair bands, scrunchies, bows, charms, stick-ons, and pom-poms. The box should encourage creativity, self-expression, and hands-on activity while maintaining a playful and vibrant design. It should be easy to use, with clear instructions and compartments to organize items. The packaging should be eye-catching and interactive, possibly incorporating elements like a fold-out play area or customization options on the box itself.

Target Audience:

• Age Group: 5–12 years

• Gender: Primarily girls, but can be designed to be gender-inclusive

• Parents & Gift Buyers: Looking for engaging, creative, and educational playtime activities

• Retail & Online Shoppers: Parents, relatives, and friends seeking unique gifts for birthdays, holidays, and special occasions

• DIY & Craft Enthusiasts: Kids who enjoy hands-on activities and personalizing their accessories

Products In The Box

Ideation

The concept is to design eye-catching packaging that instantly grabs kids' attention and stands out from competing brands on the display shelf. The packaging should be vibrant, playful, and visually engaging, making it irresistible to both children and parents. It should reflect the fun and creativity inside, using bold colors, unique shapes, and interactive elements to enhance the unboxing experience.

Box design

Option 2